How long should one wait on editors?

While I wait for editors to reply to my narrative non-fiction submissions, I grow impatient and want to post these writings on this blog. Some teasers like Shuffling through the ruins of a summer and Ma Rainey, don’t sing them blues no more were released. One astute reader provoked this post: Yes, it is true. But on the advice of published writers, I can’t post much more without jeopardizing publication. So, I wait. Keep writing. And reading. This weekend one blogger reminded me of OctPoWriMo–31 poems/31 days. This seems to me like a good exercise to do while I wait on editors.

Tonight, Juniper Bends reading series returns to Downtown Books & News

Juniper Bends reading series – August 2012

Tonight, 7PM at the Downtown Books & News, the Juniper Bends quarterly literary reading series presents Catherine Campbell, David Hopes, Majo John Madden and Nina Hart.

More information on the Juniper Bends Facebook events page. Link.

Hope to see you there!

On summer or winter in books and writing

One Day in the Life of Ivan Denisovich‬ and The Call of the Wild

“Do you prefer Summer or Winter in books and writing?” asks blogger Lea At Sea. What do you think? I had to think about that for a while.

I finished a few books recently by authors Ian McEwan and Barbara Kingsolver. Saturday, On Chesil Beach and The Bean Trees all have specific seasons and locations central to each novel. As I thought of how the seasons permeate a novel, two novels come to mind: ‪

by ‪Aleksandr Solzhenitsyn‬ and ‪The Call of the Wild‬ by Jack London. [1] It never occurred to me to read One Day in the Life of Ivan Denisovich‬ because it begins on a cold winter morning. The character and narrative interested me. The gulag in winter is a prominent element of the story, but that isn’t the reason I read the book. It was the story.

By nature I’m a fall/winter sort of person. Maybe that’s why I recalled those two books:One Day in the Life of Ivan Denisovich‬ and ‪The Call of the Wild‬. But my reading choice is not directly influenced by that predisposition otherwise I would not have picked up a book set in spring/summer of the American southwest. However, I am curious to learn if your reading selections are influenced by that perimeter. Do you choose a book because it is seasonally based? Further, if you are a poet and/or writer, do you specifically write for a specific season?

NOTES: [1] Technically, ‪The Call of the Wild‬ and On Chesil Beach are novellas. Maybe I should refer to the works as books rather than their literary distinctions. Writing Forums offers distinctions between short story, novella and novel lengths. Basically, word count. Short Short Stories & Flash Fiction; usually under 1,000 words; Short Stories, 7,499 words to 15,000 words; Novelette, 7,500 to 17,499 words; Novella, 17,500 words to 39,999 words; Novel, minimum word count of 40,000 words. It is my understanding that a proper novel runs an average of 80,000 words. Since we’re on the topic of word count, Fiction Factor offers How Long Should Your Story Be? by Lee Masterson and Writer’s Relief presents Short Story Or Novella? What’s The Difference And Where To Publish Shorter Fiction.

The English novel versus the American novel

Which do you prefer, the English novel or the American novel? I’ve been thinking about that after reading some of Ian McEwan’s and Barbara Kingsolver’s books. Maybe it is the difference in the writers and not so much the country from which they live. There is a tone or manner that seems a marked distinction between the two styles. What do you think?

It’s here… Asheville Wordfest 2012 begins tomorrow

“It’s a good time to come together at the table of poetry,” says Laura Hope-Gill, the director of Asheville Wordfest, in a recent article in the Asheville Citizen-Times.[1] I’m very excited to be part of the local Asheville poets who will be reading during the festival. I’m also excited to listen to the guest poets attending this year’s poetry festival. Some of the guests include Arthur Sze [2] (author of The Ginkgo LightArchipelago and other books) and Matthew Shenoda (author of Somewhere Else and Seasons of Lotus, Seasons of Bone of which A. Van Jordan writes, the poet “uses a quiet language to bring some of the most striking lyrical intensity.”).[3]

This year’s Wordfest includes a memorial reading for poet Carol Novack. On a rainy evening last summer at the Battery Park Book Exchange and Champagne Bar was the last time I saw her. She was with friends and admirers reading selections from Giraffes in Hiding.

This morning I received an email from the director of Asheville Wordfest with the official schedule for the Asheville Wordfest 2012. It is listed below for those who have not received the schedule:

Wednesday

• 9-11 p.m.

Open mic hosted by Caleb Beissert. Vanuatu Kava Bar, 15 Eagle St.

Thursday


• 7 p.m. “Poem-ing the 28801,”

with Barbie Angell, Ten Cent Poetry, Jonathan Santos and Jadwiga McKay at Vanuatu Kava Bar.

Friday

• Noon, informational luncheon with Lenoir Rhyne University graduate studies program director Paul Knott, who will talk about the Masters in Writing program. Chamber of Commerce building, 2nd floor, 36 Montford Ave. RSVP required to Sara Landry at 258-6136 or Sara.Landry@lr.edu.

• 5-7 p.m., MadHat Reception honoring Carol Novack. Refreshments.

• 7 p.m. “Voices of the City,”

Katherine Soniat, DeWayne Barton, Ronald Reginald King, Matt Mulder, Ekua Adisa and Roberto Hess.

• 9 p.m. “An Evening of Translation,”

with Erik Bendix, Caleb Beissert, Thomas Rain Crowe, Nan Watkins and Luke Hankins.

Saturday


 • 11 a.m.-12:30 p.m., “The Poets of Press 53,”

with Terri Kirby Erickson, Joseph Mills and Kathryn Kirkpatrick.

• 1-2 p.m. The Carol Novack Memorial Reading,

with Terese Svoboda, Marc Vincenz and Jeff Davis, Asheville Wordfest co-founder and host of Wordplay.

• 3 p.m. “Fixing to Tell About Jack,”

a celebration and benefit for Ray and Rosa Hicks Fund, featuring storytellers Sheila Kay Adams, Gwenda Ledbetter, Vixi Jil Glen, David Novak, Connie Regan-Blake and Ted Hicks. $12; additional donations welcomed.

• 5:30-6:30 p.m.The Poets of the Asheville-Buncombe County Schools Poetry Slam.

• 7-9 p.m. “Our Honored Guests,”

with Sara Day Evans, LeAnne Howe, Allison Adelle Hedge Coke, Arthur Sze and Matthew Shenoda

• 10 p.m. until late. “Late Night Open Mic.”

Sunday

• 10:30-11:30 p.m. “Children’s Poetry and Children’s Poems,” hosted by Barbie Angell..

• Noon-1 p.m. “Morning of Spirit,” with Tracey Schmidt and James Davis of Logosophia Books, Michael Ivey on guitar and Matthew Cox from Shantavaani on tablas and hand drums. An open mic will invite people to share their own spiritual poems.

• 1:30-2:30 p.m. “Voices of the City,” with April Fox, Eric Steineger, Lisa Sarasohn and Meta Commerce.

• 3 p.m., “Poetrio,” with Maureen Sherbody, Mark DeFoe and Jessie Carty. Malaprops Bookstore/Café, 55 Haywood St.

• 5 p.m. until whenever, “Poetic Wine-Down,” Battery Park Book Exchange and Champagne Bar, Grove Arcade.[4]

NOTES: [1] “Asheville Wordfest celebrates poetry of all stripes, May 2-6” [2] The Poetry Foundations bio of Arthur Sze [3] Matthew Shenoda’s web site [4] Asheville Wordfest 2012

Three ways self-published authors fail

“Only idiots and the self-deluded think that being able to self-publish qualifies them to write,” concludes one person commenting on Two reasons why not to self-publish your book. It’s true. Not every self-published author writes well. For that matter, not every best-selling author writes well. I do agree in part with that comment–the logical part, not the jaded part. Like I said before, I am an advocate of self-publishing, but my views are changing.

Regarding self-publishing, I wrote a multi-part series titled The Economics of Writing. The basic premise of the series is this question: Why should a poet/writer spend his/her money on literary contests when they might self-publish his/her own work? You can read the whole series by following the links. What prompted the series was:

  1. I’ve been in publishing for a while and know how much it costs to produce and distribute print products and
  2. I read a story about a writer that spent more than $14,000 in a seven-year period on contest entry/reading fees, related postage, sample journals, literary memberships and writing conferences/workshops and won a $500 cash prize during that period.

I’ll avoid the analysis of literary contests [read about them in the second part of the series], and move to notable poets and writers who have self-published their work: Margaret Atwood, T.S. Eliot, Robert Service, Nikki Giovanni and Viggo Mortensen [read more details in the third part of the series].

When you consider the amount of time and energy–not to mention money–it takes to publish a book, self-publishing is an option to consider if you don’t want to wait for a publishing house to release your product. A poet and/or writer may spend years working with an agent to secure a book deal with a traditional publishing house. Whereas, self-publishing a book can make its way to the market in a matter of days or weeks.

Most self-published authors fail with their book releases in the following three areas:

  1. Cover design. And in general, book design. Just because you cleverly wrote your major literary work in MS Word does not mean you can print it in MS Word. Let a professional graphic designer package your literary endeavor. Further, just because you have Adobe products loaded on your fancy schmancy MAC machine, doesn’t qualify you as a designer either. Book design is not the same as designing a web site (that you really borrowed from WordPress or some other blog platform and told your client you designed their web site *sigh*). A book cover is the movie poster for the book. It must invite, entice, and coax readers to pull the book from the retail shelf (or etail shelf), read the back blurbs and first chapter, and ultimately buy the book.
  2. Editing. First draft, best draft is not the best practice in selling books. Having your ever-loving mother to review your manuscript is not that same as getting your manuscript edited. Even a good writing group is not enough–but it is a very good start. Hire a good editor to work on your literary masterpiece. A good editor will make a huge difference in the final product. So much of self-published books are deficient in quality work. There are gruesome typos, grammatical crime scenes, and abominable stylistic failures. A good editor is like a good film producer–a poet/writer may have the vision, but the editor knows best how to articulate it to readers. A good editor is one of your best friends. The last thing you want to do is release a book product that you immediately have to print a second revised edition because you used “their” instead of “there.”
  3. Production efficiency and quality. The financial bar has been lowered in matters of producing a book. Print-on-demand options are more affordable now than ever before. But more affordable doesn’t always equate to quality book product. A lot of do-it-yourselfers enjoy the look of the Etsy-ish, handcrafted book products that clutters the indie poetry and zine scene. And that’s fine. Those products are souvenir. People who purchase those items understand that they are a souvenir, book art object. But that option is more expensive than one might suspect. Consider a book’s cover price of $12 per copy for a 64-page literary chapbook. Most traditional publishers have a production markup of no less that 12 times. If, for example, the cover price is $12, than the book’s production cost–printing cost, cover art, book design, etc.–on a 1000 copies print run is $1 per copy. Most self-publishers don’t consider this fact and usually spend $6 per copy on a print run at Kinkos for a run of 100 copies. At that rate, it’s a hobby not a business.

I’ve been on both sides of the argument. I’ve self-published books that failed and succeeded. I launched two book imprints within a media organization that sold over 30,000 books in a couple of years. And here’s where I’m changing my position on self-publishing versus traditional publishing: idealism versus reality. Poet and blogger extraordinaire, Ron Silliman, offers these thoughts on idealism versus reality when he suggests that it would be ideal:

…if all bookstores carried every book of poetry that is in print… and if all poets had equal access to book publication.… But until then, it’s the real world I’m going to engage with…

So, where does that leave authors who don’t have a literary agent and don’t want to wait years and years to get their work published? Co-publishing. There are several reputable publishing houses that offer co-publishing services. A poet/writer still pays for the production of the book product, but the publishing house offers editors, publishers with decades of experience, a professional art department, a public relation staff, a warehouse facility, events coordination, distribution and other services. Consider the question that sparked the multi-part series I wrote. As a writer, would you rather spend seven years and $14,000 trying to win a literary contest and/or land a book deal? Or spend $14,000 and seven years selling your book, earning new readers and working on your upcoming books?

Two reasons why not to self-publish your book

Confession: I am an advocate of self-publishing. I have been for years. But my views are changing on the matter due to the glut of poorly written self-published books being released each year.  Serendipitously, I found this article in the London Evening Standard that offers two reasons why not to self-publish: 1) publishers and 2) editors.

Authors need publishers more than ever when there are so many voices out there competing for our attention. As Horowitz rightly says, the main raison d’être of a publisher is to provide the author with a skilful editor who can turn a sow’s ear into a silk purse.

Editors are the midwives of great literature. T S Eliot’s The Wasteland wouldn’t have been the masterpiece it is if it hadn’t been edited by Ezra Pound and his wife, Vivien.

The death of publishing is greatly exaggerated. We will still need publishers as long as we read books, just as we still need critics to review those books. It is part of the great filtering process of literature and culture. (link: Self-publishing makes us think we can write)

Any questions?

Judging a book by its cover

For me, every book cover I design begins with pencil sketches that eventually lead to ink drawings. Actually, I suppose it begins prior to that. The author receives a pre-publication questionnaire from me prior to the design process. The questionnaire asks the author what is his/her elevator pitch, what are the pillars of the book (i.e. what are three main concepts/ideas in the book?), and what is the book’s key audience? There are more questions that help me prepare for the design process, but reading through that document helps me form an idea of who the author is, what the book is about and how best to represent the book’s content with an attractive cover.

Then I receive the manuscript a few weeks later and begin reading the author’s work. This helps try to envision in my mind an iconic poster image. For me, a book cover is the equivalence of a film poster. At this stage, I produce some concept drawings (like the one’s pictured) and research color schemes and subject themes that I plan to use in the cover design. After a couple rounds of emails with the author, I proceed to the full-color design phase.

The full-color design is often photographic, as in the case of this sample, but can also feature illustrated work or typographic designs. An illustrated cover is sent to a freelance artist who spends a week or so producing the cover art. The final cover design pulls together all the elements (art, photo, type and copy) to present a cover that, in theory, sells a 1000 to 3000 copies on face value. I know what you’re thinking, but books really are judged by their covers. Just watch people at a bookstore. They’re scanning covers before they even pick up a book to read the back copy blurb or open a book to read the first few chapters. If a book has amateurish art or less than professional photography, the audience will move to the next book cover that has great photography or stunning artwork. Further, if a book has poor quality cover art, it will be represented in poor book sales. Let me say it again: if a book has crappy cover art, the book will have crappy sales. No reader wants a crappy book on their bookshelf or e-reader. Half the battle for a reader’s attention is getting him/her to pick the book from the shelf. The same applies to e-book stores. Readers are scanning covers from the Kindle or Nook e-stores and deciding, based on cover design and book blurb, what title to purchase.

From the time the final cover is approved until the product arrives is six to eight weeks depending on circumstances. That’s when the real test of a book’s cover design and interior content begin. And that’s about the time I begin the next round of cover designs.

“I wrote this story for you…”

via myheadandmyhearttoday

Quote: Patti Smith

Please, no matter how we advance technologically, please don’t abandon the book. There is nothing in our material world more beautiful than the book.

Patti Smith (via libraryland)

Just a few of the books I designed during the last few weeks.

Quote: Charles Simic

How many book lovers among the young has the Internet produced? Far fewer, I suspect, than the millions libraries have turned out over the last hundred years.

Charles Simic (‘A Country Without Libraries’) via NYR Blog

Cleaning out an old desk I discovered these resources spanning 25 years of graphic design trends and history.

It is a good rule after reading a new book, never to allow yourself another new one till you have read an old one in between.

C.S. Lewis

// i just stumbled through a few mountains of self-published books. FURcryinoutLOUD! UG-lee. hire an editor and a graphic designer.

People buy bookcovers, not books

From Brand Autopsy:

“Borders recently tested a front-facing display strategy where more books were stocked with their covers, not spines, facing customers. Sales increased by 9.0%. The strategy was so successful, all Borders bookstores will be switching to the front-facing strategy in the next couple of weeks.” Link

From Rands in Repose:

“Anyone who has ever been in a bookstore knows that you’re not browsing books; you’re browsing covers.” (via Brocatus Link) Link

Silly me. I thought people bought books because of the words contained inside the covers.

Targeting your book’s demographic? Or manufacturing your book’s audience?

Positioning one’s book in an already cluttered publishing arena is essential. Niching-down is another way of targeting a reader audience. Consider horror novels with all the sub genres: macabre, goth, post-apocalyptic, mystery, Victorian, etc. Authors and agents understand that before a manuscript is finished it needs to fit a market. Genre-defying books tend to be a challenge to position and are often avoided by major publishers. Is it a mystery or romance or high literature?

Cory Doctorow appears to either be a happy capitalist or a guerrilla marketeer by taking advantage of his online prominence (secure, soft market) and publishing leverage (200-copy give-aways are not cheap if one considers obscene postal rates) to penetrate a teen reader market.

“Since this book is intended for high-school-age kids, my publisher has agreed to send 200 advance review copies of the book to school newspaper reviewers, along with the same press-kit… (actually, the school kit has even more stuff — it also includes a signed personal letter explaining why I wrote this book and why I hope kids will read it).” (via Boing Boing) Link

Strategically this is a smart move—even for smaller, independent publishers. The best marketing device is the actual product. However, I wonder if offering a free downloadable preview—or entire book—would be more effective. Why bother with book reviewers? The actually end-user, the reader, is the one who will purchase the product—not the high school book reviewer.

“Independent bookstores do everything big corporate bookstores do, with only one significant difference: Independents do it better.”

Link

Why Independent Bookstores Matter